August 4, 2022 by twilltwill

3 Secrets to Increase Sales at Craft Fairs

Here are 3 secrets To increase sales and get seen and remembered at craft fairs!

Are you trying to think of a unique fun way to grab your customer’s attention as they walk from booth to booth?

Secret #1- Interaction.
First- this really isn’t a secret but it’s amazing how many people don’t interact at craft fairs. Put down your phone and interact with your customer. When I go to craft fairs, I want to see that the business I am potentially buying from cares enough to interact with me, even just a hello, are you enjoying the day.

Secret #2 – Invest in your customer, increase sales and create excitement around your business.

Have you ever noticed there is always more excitement and traffic in booths that give away products or run a raffle? EVERYONE loves free stuff! Everyone loves to win and feel like a winner.

Secret #3- How can you generate that kind of excitement so they’ll tell their friends, mention you on social media and create a relationship where they will learn to Know, Like and Trust you? Scratch off stickers. These fun stickers are more than just a sticker. They are a fun business tool, used to create fun scratch off cards.

It’s easy to create a Scratch off promotion that generates some excitement.

Running a free scratch off campaign will be something new that grabs your customer’s attention and makes them remember you. One of my favorite ways to run a scratch off promotion is to make sure everyone is a winner and there is a grand prize winner as well. When you print your business card and add a scratch off sticker over it, chances are they are going to keep the card, especially if you give them a fun reason to.

An example would be to offer Free Shipping in September with $40 order. Now you have qualified your offer so you’re not losing money and you have given your potential customer a reason to visit your website or store again in September. This is how you generate sales and keep your customer interested in your products.

As your customer gets to know you, they’ll trust you and move you into their “I want to hear from this business” box instead of the ugh, more spam. Once your customer gives their personal information to you, guard it and don’t abuse it.

As a small business, you may not be able to offer free shipping with every order. If you don’t want to give free stuff away all day, you could do a drawing to win a free gift certificate to be used on their first purchase or perhaps you want everyone to feel like a winner so you offer “consolation prizes” with every scratch off card.

Some additional fun ideas to use:

Sorry you are not a winner , but you did win a piece of candy.

Sorry you weren’t lucky this time, but you’re still a winner in our eyes.

Sorry try next time. Visit us at and list your website

Almost a winner, have some candy on us!

You won.. Free shipping with code:

You almost won, here’s 10% off your next order

This mint is meant for you. Ask Laura for your free prize.

Some inexpensive prizes to give out:

Free sample of one of your products.

Candle companies can give out miniatures of their products.

Dollar tree carries fun packaging ideas for mini’s.
The idea is to introduce your future customers to your product. If they love the minis, they are sure to fall in love with your full size product and invest in you and your products. Remember the cost of your trade show, entry fees, product used and samples gives out as well as our scratch off cards are all tax deductible with your business expenses.

Scratch off cards are a great way to increase your business and generate repeat customers in your small establishment, both online and in brick and mortar stores. Scratch off cards are a cost effective promotion for small businesses to use at craft fairs and trade shows. Printing your own scratch off cards saves you money, rewards your customer and helps increase your sales. Customers love to scratch and win! Your customers are no exception!

Increase sales with scratch off stickers

September 29, 2020 by twilltwill

Scratch off cards

September 9, 2020 by twilltwill

Customer Appreciation

It’s important to thank our customers and show customer appreciation.

It’s a lot easier to thank our current customers and treat them with respect, than it is it go find new customers. Customer appreciation goes a long way in getting referrals from your clients.

You can download our free customer appreciation scratch off templates to thank your customer with a scratch off coupon.

August 6, 2020 by twilltwill

scratch-off-marketing-ideas

Are you looking for fun marketing ideas? Our scratch off stickers add fun and excitement to your business card. Your customers are curious so it grabs their attention. Everyone loves to scratch and win!

Marketing tools – Send postcards to previous and current customers, updating them on your new products and additions to your product line. Use a Scratch Off Sticker to hide a special discount or deal for your customers.

Direct Sales Incentives – Use them to encourage hostesses to book a party, offer them a discount or create a game with them.

Customer Incentives – Offer your customers a percentage off their next order or free shipping. You can personalize custom scratch off cards with your own prizes.

Employee Incentives – utilize them as incentives for employees to maintain a safe work environment. Create a bingo card game to run through the month.

Fundraisers – Create you own fundraisers and make more money. Contact local businesses and ask them to donate gift certificates or sponsor a coupon. Add the coupon to your marketing pack and have your friends, family and neighbors scratch a circle to reveal how much they will donate for a coupon pack.

Reward your kids – Incorporate the scratch off rewards into your kids chore system. You’ll be delighted how they will jump at the opportunity to complete their chores without asking again and again. Some suggested rewards are time with mom, dinner and a movie, Pizza night, Chuck E cheese night, computer time, and television time.

Encourage your customers to come back to redeem their scratch off card – Create a Come-back Campaign. Give them their scratch off card upon exiting your establishment, telling them they can’t scratch until they come back on their next visit.

Add them to your Business cards – Your business card will get noticed.

Create your own frequent shopper card – Let customers earn a free product or a discount when they order a certain amount

Create Promotional Fillers – for those that do fillers or mom packs a scratch off card will make your card stand out

Create your own Gift Certificates – Gift too big to wrap? Give them a scratch off card, revealing where there gift is.

Create your own Baby Shower Games – have guest scratch off to reveal the winning prize

Make your own Scratch off Games for birthday parties – Great for children and adults- Everyone loves to scratch and win! Match the picture and you win a prize!

Weddings and Bridal Showers – Save the Date Scratch off cards can be used to announce the upcoming wedding date. Use a scratch off card to give away the centerpieces with a scratch off card game.

July 24, 2020 by twilltwill

Scratch off reward cards-Made in the USA

It’s time to make your scratch off reward cards for your class room. Did you remember all the supplies? You will need:
Clear tape
Dish soap
Paint
Time
If you are short on time and looking for a much easier way to make scratch off cards for your students, we can help. I offer scratch off stickers on a peel and stick adhesive that are ready to be applied to your printed scratch off card. Choose from our free scratch off templates– ready to add in your prize and print.

You won’t have to worry if the paint is too thick, too thin, not dry, won’t scratch, or if there is a bleed. With our scratch off stickers, you peel the sticker from the adhesive liner and apply over your printed promotion.

You can use classroom incentives as a reward for your students. Here are a few ideas you can use to personalize your student reward scratch off cards:
Sit by a friend
Lunch with teacher
Hat day
Extra recess
Bring a toy
Extra Credit
Chat break time for the class
Free class time
Use special supplier
Board Game time
Special craft time
Leader of the day
Listen to music
Extra reading time

July 13, 2020 by twilltwill

Are you making these mistakes?

Is your business struggling to get customers in the door? Are you making these 3 mistakes while operating your small business? Do you want ideas on how to increase your ROI? I’ve seen businesses come and go in our small town. Lack of sales results in them closing before they really get going. Are they giving up too soon? These are some suggestions when looking to increase foot traffic into your establishment. You can adapt these to fit your stores needs.

Are you invisible? Make sure your business is visible and can be found easily. A sign from the local printer can be worth its weight in gold. You can choose from metal and wooden signs or even vinyl graphics applied to your store front. Make sure and add your phone number and website so it’s easy to contact you.

Consider putting balloons out for your grand opening. The bright colorful bouncing balloons will catch your customer’s eye.

Are you keeping the store hours you set? Business is slow so you decide to head home early or taken an extra hour for lunch. As soon as you leave because business is slow, a potential customer will shop up. That is Murphy’s law. You want to portray a consistent business that does what they say they will. If you find you need to cut hours, remember to change your store hours on your sign in the front window, so your potential customers know of the change and can hopefully make plans to visit you again.

Are you advertising where your customers are? Do you have a way to reach your customer to let them know about your next big sale? The key to advertising is reaching your customer. Narrow down your niche and who your customer is. Get to know them and advertise where they are. Create a newsletter with a giveaway each month and/or hand out scratch off cards to be redeemed on their next visit.

Give your customer a reason to return. Give them a free scratch off card to be used on their next visit with an expiration date. They can scratch it now to see what the win or you can do a no scratch campaign and have them scratch when they return. The no scratch campaign promotes the excitement that comes with scratching off to reveal what they have won.

To be a successful, it requires hard work, motivation and changing something if it’s not working. Listening to your customers and what they want is the key to keeping and maintaining a happy customer. Happy customers tell others. There is nothing better than word of mouth advertising.

To find out how you can increase your business, visit www.easyscratchoffs.com for more business building ideas.

3 Secrets to Increase Sales at Craft Fairs

Here are 3 secrets To increase sales and get seen and remembered at craft fairs!

Secret #2 – Invest in your customer, increase sales and create excitement around your business.

Scratch off cards

Customer Appreciation

scratch-off-marketing-ideas

Scratch off reward cards-Made in the USA

Are you making these mistakes?

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