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July 13, 2020 by twilltwill

Are you making these mistakes?

Is your business struggling to get customers in the door? Are you making these 3 mistakes while operating your small business? Do you want ideas on how to increase your ROI? I’ve seen businesses come and go in our small town. Lack of sales results in them closing before they really get going. Are they giving up too soon? These are some suggestions when looking to increase foot traffic into your establishment. You can adapt these to fit your stores needs.


Are you invisible? Make sure your business is visible and can be found easily.    A sign from the local printer can be worth its weight in gold. You can choose from metal and wooden signs or even vinyl graphics applied to your store front. Make sure and add your phone number and website so it’s easy to contact you.

Consider putting balloons out for your grand opening. The bright colorful bouncing balloons will catch your customer’s eye.


Are you keeping the store hours you set? Business is slow so you decide to head home early or taken an extra hour for lunch. As soon as you leave because business is slow, a potential customer will shop up. That is Murphy’s law. You want to portray a consistent business that does what they say they will. If you find you need to cut hours, remember to change your store hours on your sign in the front window, so your potential customers know of the change and can hopefully make plans to visit you again.
 

Are you advertising where your customers are? Do you have a way to reach your customer to let them know about your next big sale? The key to advertising is reaching your customer. Narrow down your niche and who your customer is. Get to know them and advertise where they are. Create a newsletter with a giveaway each month and/or hand out scratch off cards to be redeemed on their next visit.

Give your customer a reason to return. Give them a free scratch off card to be used on their next visit with an expiration date. They can scratch it now to see what the win or you can do a no scratch campaign and have them scratch when they return. The no scratch campaign promotes the excitement that comes with scratching off to reveal what they have won.

To be a successful, it requires hard work, motivation and changing something if it’s not working. Listening to your customers and what they want is the key to keeping and maintaining a happy customer. Happy customers tell others. There is nothing better than word of mouth advertising.

To find out how you can increase your business, visit www.easyscratchoffs.com for more business building ideas.

Filed Under: Uncategorized, Scratch off cards-marketing Tagged With: avoid these mistakes, grow your business, increase sales, missouri, roi, scratch off card, scratch off stickers, small business, small business ideas, small business promotions

May 6, 2020 by twilltwill

Scratch off cards for business- the lock down

Missouri’s lock down has been lifted and life is getting back to a new normal. How are you marketing your business and reminding your customers you’re still around? How did your business fare during this time. The “essential” businesses had a rough time, how will the ‘non essential businesses” fare as we open up the country? Will scratch off cards for your business help you increase your sales?

If you’re looking to market your business and reward your customers, we offer scratch off cards to thank your customers for their business. Rewarding your customer is a great way for word of mouth to spread, excite your customer, give them a great experience and they will be back to support your business.

As times have been lean, you can use small incentives to reward your customers. A restaurant can be as simple as a free drink with your meal.
Your scratch off marketing campaign can be as simple as typing text into a circle on a set of business cards and covering it up with a scratch off sticker or as complex as custom scratch off cards, customized to your business with varying promotions, printed on a 16 point long lasting scratch off card.

Hair stylists can offer a free wash with a set or a small percentage off their next visit. Although around here, hair stylists were not considered “essential” so they are very busy now, six weeks from now that could change.

What changed for you during this lock down? I enjoyed the decrease in traffic, making u-turns on once busy streets but I also missed the people. Living in a city of 195,000 is a bit eery when you think of where did all the people go.

As the saying goes, we will all get through it, we are all in this together. The goal is to protect each other and make the best decision we can with what we have to work with. Marketing small businesses is an essential service to keep the United States of America moving forward.

Yes, all of our scratch off stickers are proudly Made in the USA

Filed Under: Scratch off cards-marketing Tagged With: hair stylists, lock down, missouri, restaurants, scratch off cards, scratch off stickers

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