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24 Low Cost Ideas to Advertise Your
Business: *Samples- Give samples of your product. Sampling is a great way for potential customers to try out your product and decide if it’s for them. You can also request feedback in exchange for a free sample. *Testimonials -Gather testimonials for your website. One of the first things I do when considering buying from someone is to read the testimonials. If your customers liked it, chances are I will too. *Signature lines-Add your signature line to all outgoing correspondence. *Signature swaps-Swap email signatures with someone else within your marketing niche. *A great way to advertise locally is to donate a gift certificate for a door prize, school function, or raffle. *Make your own gift certificate on the computer to hand out. *Exchange Banner Ads with others. Check their search engine ranking and inquire how much traffic they are receiving each month. *Advertise on websites that market to your potential customers. *Link Exchanges -Search engines love link exchanges. Make it a valid link that your customers will enjoy. The best way to get indexed is to do it by hand in html format. *Write articles about your product- This gets your name out there and known as a professional in your field. Add a link to your article in outgoing emails. Submit your article to websites looking for new content. *Network on message boards- get to know others and offer assistance when you can. *Collaborate with someone else and offer to trade home parties. For instance a gourmet foods rep and a Tupperware rep could host a party. Sampling the goodies from the gourmet company using the Tupperware containers. *Put an ad in your newspaper. There are many very low cost newspaper to put your ad in. Try advertising in your community’s free newspaper *Flyers-Create a flyer and pass it throughout town. Community message boards, grocery stores, library, Laundromats. *Decal on vehicle-Add a decal to your vehicle to advertise your business. These are low cost and very effective. Make it short and sweet. Large enough to read from far away. A simple one on the back of your vehicle works great too. http://www.jalapenodesigns.com offers these and many more great advertising venues. *Business Card Magnets- Have them designed and pass them out to all your customers. They will keep the magnet and put it on the refrigerator. *Business cards- One of the best tools around. Get your name known. You
can add excitement by adding a scratch-off sticker with a special offer.
Your potential customer/contact will scratch off to see what is revealed
and they will remember you! *Coupons- Offer a coupon to customers or a coupons to repeat customers. You can add a scratch-off sticker to reveal their discount. They won’t throw it away, and they will take the time to scratch. *Postcards- Send out postcard to potential customers and keep in contact with current customers. A scratch-off sticker can be added to these to increase the excitement. Offer an incentive for them to come back and order from you. *Join local business groups -network locally, get to know other business owners. *Exchange fillers with others- Examples of fillers: Bookmarks, Business cards, Mint card, Scratch off Cards, Post cards, Magnets, Small Calendars, Personalized pencils and pens. *Hold a contest on your site or donate a prize for a well known contest. *Add an affiliate program. I use http://www.mals-e.com and their affiliate program. If you can’t offer an affiliate program, offer an incentive for customers to tell other customers about your product. *Join a wahm support group. http://www.themompack.com is a wonderful place to start. Moms promoting moms. Get business support, whether you're just starting out or a seasoned pro.
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