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Scratch-off cards can be used in a wide
array of promotional, marketing, and fundraising areas, including
sporting events, dance events, music events, school activities,
religious activities, political or patriotic activities, and matters
related to money or finance including the promotion of your business and
giving bonuses to your employees.
The idea behind scratch-off cards is to
provide an eventual benefit or potential rewards to card carriers who
scratch off all of the designated areas on the card, giving people an
added incentive to participate in your activity or do business with you.
One of the most well-known and successful
instances of the use of scratch-off cards for private enterprise is
McDonald's scratch-off Monopoly game contest, in which purchasers of
McDonald's food products receive a scratch-off game card that gives them
the possibility of winning a wide array of prizes, a few of which are
very large financially. The more a customer patronizes McDonald's, the
more chances she has to win something via scratch-off Monopoly cards.
There is a vast array of smaller-scale but
effective applications for using scratch-off cards, too, such as giving
customers at your business a free product or a discount off of a regular
purchase price after they completely scratch off a card that rewards
them with one unit scratched off for every purchase they make at your
store up to a certain goal. Once their scratch-off card shows that they
have reached the purchase goal (that is, it's set of units is entirely
scratched-off), they receive the pre-stated reward or bonus.
Another highly effective aspect of the
scratch-off card is its ability to be used to keep a "secret" and then
reward the owner of the card with a surprise. This is part of the
effectiveness of the above mentioned McDonald's Monopoly game promotion.
People love mysteries and a great many of us have that gambling spirit!
In the Autumn of 2006, Denny's restaurant
issued over 49 million scratch-off cards in a partnership with Coca-Cola
in a "Race-In-to-Win Sweepstakes" that also featured top NASCAR drivers.
The promotion was highly successful, and it worked because it had a
target market (NASCAR fans and drinkers of Coke) while giving an added
incentive to an already robust customer base (people who eat at
Denny's).
Smaller businesses that specialize in making
scratch-off cards as well as scratch-off stickers can often be more
beneficial to you than the bigger printers. The smaller scratch-off
experts are filling a niche and can often take the time and provide the
expertise in helping you develop a targeted, customized scratch-off card
promotion.
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Copyright (c) 2009 -
www.Easyscratchoffs.com
Terra Williams, Owner
Aurora, MO 65605
1-888-430-4491 (Toll Free)