Are you searching for a unique way to promote your business?

Scratch off games are eye-catching, fun, irresistible and can be created for less than you think.

You can create scratch off tickets just like the bigger companies, only for much less. It used to be that creating a scratch off promotion was an expensive and time-consuming project.

With scratch off stickers widely available now, you can create your own scratch off cards for less than the cost of 250 business cards.

Scratch off cards can be created in different ways. You can write or stamp the promotion onto your business cards. Then cover up the promotion with a scratch off sticker.

You can also create a business card and place your promotion on the right side of the card. Once your cards are created, you simply peel the scratch off sticker from its backing and apply over your promotion. Remember: A one-inch circle is about the size of a quarter!

Another option is to hire someone to create your scratch off cards for you. When you have someone else create your scratch off cards for you, make sure you have the following information handy:

1. The number of scratch off cards you would like printed.

2. The number of promotions you will need. Typically, it's 4 promotions per 100, but can be broken up at your discretion.

3. The size of the size scratch off card you would like. The most popular sizes are standard business card size and standard post card size.

4. The kind of game you will be utilizing in your promotion. Will it be a scratch and match campaign? A free prize? A coupon incentive?

5. The number of scratch off stickers you would like on your cards.

6. The kind of paper you would like your scratch off cards printed on. Standard card stock is recommended. Most office stores carry a lighter weight paper than used to be readily available. Make sure you tell your printer or business card designer that you would like 12 or 14 point card stock. If you want a glossy card, ask for UV coating and don't forget to ask about other finishing options available for your scratch off game cards.

7. The design for the back of your scratch off game card. Favorite options are calendars, motivational quotes or simply more information about your business. The goal is to give your customer something of value that will make them keep your scratch off game card and business contact information.

8. Your deadline. Make sure and tell your printer or business card designer how soon you will need your scratch off cards.

9. The turnaround time. Ask your printer or business card designer how long it will take them to finish your scratch off cards. Make sure to ask about proofing time, as well.

10. After you have all this information ready for your printer or business card designer, you are now ready to submit the order for your customized scratch off cards. Also do not forget to have your artwork ready.

We know our customer's can't resist scratching, can you?

Terra William is an entrepreneur who enjoys helping others create their own winning scratch off games. She offers scratch off stickers and free scratch off templates.